Rachel Zoe is at it again! Is there anything this mom and fashion mogul can’t do? Earlier this month the celebrity stylist to celebrity clients such as Zoe Saldanda, Anne Hathaway and Keira Knightley, launched the Zoe Media Group. She also expanded her popular online style advice newsletter, The Zoe Report, and has now revealed her ambitions for design expansion.
The stylist’s eponymous line already includes ready to wear, shoes, and bags. The two new product categories are rumored to be introduced in the month of February. Could she perhaps be introducing beauty and accessories? We will just have to wait. Her response to the question was, “If I tell you, I’d have to kill you .”
Rachel Zoe has offered up her mission to create a lifestyle brand for her fashion fans and followers. Zoe discussed her expansion on YouTube, where she expressed her “constant mission to create a lifestyle brand” where women could wear “Rachel Zoe head to toe”. Who wouldn’t want that? The stylist is known for her bohemian chic looks composed of wide legs, billowy blouses, furs, and high heels.
Over the year 2011 alone, Rachel has a lot to be thankful for. The birth of her first child, Skylar, four seasons of her show on Bravo, as well as the launch of her line earlier this year. Designers such as Tom Ford and Tory Burch have gone down the lifestyle brand path and proved how successful it can be. Rachel Zoe is soon to be amongst the crème de le crème of lifestyle brands.