What does one call the home of various creative collections in the areas of fashion, art, and cinema? A museum. Thanks to today’s technical advancements, fashion lovers everywhere can tune into Valentino’s Online Museum exhibition that was unveiled December 5th.
The Valentino Garavani Virtual Museum will provide a look into all things Valentino. The desktop exhibit showcases 300 dresses worn by Hollywood starlets throughout the years. Ann Hathaway hosted the unveiling of the exhibit, while a live press conference was streamed on youtube.com, at 11am EST.
Designed to simulate walking through an actual museum, the interior of the virtual museum is stunning. The site, 
divided into “rooms” that are organized by categories like decade or color theme, reflects a museum experience to site visitors. The website features allow viewers to control the sharpness, quality, and zoom while traveling through the exhibit.
The best part of the collection, set to run indefinitely, is surely the library feature. Once clicked, a sidebar appears and shows additional photos of the garment on the runway, in editorials, and/or worn on a red carpet. It allows visitors to see 
the life of the garment, something beneficial to both the brand and viewing audience. A future addition to the site may be a feature that will enable design students to explore more of his work.
Valentino Garavani unveiled history today with his virtual museum. With the Internet’s potential to reach a larger audience than traditional exhibitions, the Italian fashion house is sure to bring on board some new fans. Could this trend be on the rise for the fashion industry power players? There are rumors Vogue is currently working on an online archive of every article and editorial ever published in the magazine. What’s the best part of this virtual collection, aside from the fun features and beautiful dresses? Admittance is free, and it’s open 24/7. Download the free application at www.valentino-garavani-archives.org.