30 second cereal ad sheds light on interracial slice of life

By Dyann J. Callahan; Edited by DM

still from cheerios commercialThe most popular Cheerios commercial to date was received with great hate and great love.  The strong emotions that it sparked led to it going viral. Ad Age reported that the controversial commercial was actually the best received, but certain comments overshadowed it when it was posted online.

General Mills did not remove the video and received much respect for their unflinching stance. Does the commercial really warrant such angry emotions? It represents any family spending a quiet day at home, right?  Despite its wholeness and innocence, the Facebook page of the brand was peppered with comments that expressed disgust. The Huffington Post noted that there were references to “Nazi’s and stereotypes directed at the father in the commercial.  Was a crime committed or questionable activities performed? No. The only difference in this Cheerios commercial, compared to others, was the interracial factor.

IndieWire captured and shared some of the posts which suggest derogatory comments from all races.

With interracial marriage at an all-time high according to a USA Today post last updated on 2/16/2012, why is interracial marriage still considered a taboo subject? Pew Research Center released a study that cites that 15% of couples married outside of their ethnicity, and (some might consider shocking) recorded that 43% agreed it has been a change for the betterment of our society. The Huffington Post has a insightful article about why this racial meltdown is rooted in the “type” of interracial couple this was plus the impact that slavery has had on us all. 

Tell us what you think about the feelings that came to the surface as a result of this commercial.  Keep in mind that the Black father and the White mother weren’t even in the same room.   What would have happened if they were?  And would this have been such a strong issue to begin with if the commercial featured a different type of interracial couple?   Or what if it consisted of an interracial family, by way of adoption?

Check out the below articles and commercial spoofs:


Famous interracial couples (past or present)

  • Lamar & Khloe Odom
  • Ben Harper & Laura Dern
  • Billy Bob Thornton & Cynda Williams
  • Chris Ivery & Ellen Pompeo
  • Bruce Sudano & Donna Summer
  • Clint Eastwood & Dina Ruiz
  • David Bowie & Iman
  • Gabriel Aubry & Halle Berry
  • George Lucas & Mellody Hobson
  • Kanye West & Kim Kardashian

Famous biracial people

  • Alicia Keys
  • Bob Marley
  • Derek Jeter
  • Eartha Kit
  • Halle Berry
  • Malcolm X’s mother is said to have been biracial


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